Meet Cherryl Brazier of Anchor Collection
Anchor Collection is a boutique representation company that provides independent group sales support, connecting Our Partners – Hotels, Venues & DMCs – with key players in the meeting, event, and incentive industries.
We consistently offer reliable and steadfast market representation for international and US Hotels, Venues & DMCs with US-based meeting, incentive, and event professionals – both direct and third-party planners.
We are strategic partners, global meeting and incentive industry professionals, and highly successful sales representatives that seamlessly connect premium international properties and destinations with interested corporate accounts.
After 25 years working for large hotel corporations and being laid off from Radisson Hotels, I decided to do my own thing, I already had a loyal client base and extensive network in the domestic and international meeting and incentive market which made setting up a new business a little easier.
We are experts at building partner relationships that deliver positive, measurable results.
Is it ever a a smooth road setting up a new business?
I knew nothing about setting up a company but thankfully found the SBA which was a great resource.
After 2 years, this pandemic period is the toughest as I work in the International meetings & events industry and the majority of hotels and venues are closed or clients cannot travel there.
A boutique representation company that provides independent group sales support, connecting Our Partners – Hotels, Venues & DMCs – with key players in the meeting, event, and incentive industries.
We consistently offer reliable and steadfast market representation for international and US Hotels, Venues & DMCs with US-based meeting, incentive, and event professionals – both direct and third-party planners.
So hotels, venues and DMC’s that do not have sales people in the US, We do that for them.
Proud of our brand recognition and social media & marketing presence in the industry, this is something that sets us apart from other small representation companies.
Recognition in the industry with my clients as providing a good service, being able to make a good living.
Referrals from clients for new properties to represent.
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