Meet Diana Carter of Arykas and Ybots PR

My daughter Akyra was scouted while attending a beauty pageant in Atlanta, GA. Next thing I knew, we were traveling to LA and she was signed with an agency. We were traveling back and forth to LA which was difficult, so I requested a transfer to a military base here in California. That is how actually my journey started… after hiring a manager and publicist, I realized that we were here to stay therefore, started to self teach myself on areas of Public Relations and Talent Management by reading several books, doing research and networking/collaborating with established personnel in the industry.

Current I have been blessed with some amazing mentors that have take me to a different level. From PR to Producing, Casting and Management of talent.

And that is how everything started.

Smooth, not at all. I have been blessed with several people, they have helped me to understand and learn this business. Every day is a learning experience and there are so many resources out there to help us PR Managers to provide the best services to our clients.

Becoming knowledgeable on what you do is a must to be successful and that has been my biggest challenge as there is so much information out there. Also thinking outside the box as each client is different to maximize their opportunities.

ARYKA’S & YBOT’S PR Firm, dedicates their time to understand what works and what doesn’t when it comes to brand acceleration and innovation. They specialize in talent publicity and branding; their approach will give your business that extra adrenaline shot it needs. Aryka’s creative team takes the time to understand your brand and finds the most effective way to convey that to your audience from strategy to implementation.
What we offer/specialize in: Talent Publicity, Branding: Let Us Handle Everything Boost your brand identity and don’t let potential customers pass you by with our outstanding Package Design service. We work together to merge our creative visions to come up with something really spectacular.

Marketing and Social Media Management: We Do It Right Our approach will give your business that extra adrenaline shot it needs. Whether we’re asked to start from scratch or act as advisers to your creative vision – we’ll work together to achieve the best possible results.

Special Events: Results You’ll Love Our creative team takes the time to understand your brand and finds the most effective way to convey that to your audience. From strategy to implementation, we’ve got the answer.

Production: Pitch Deck, EPK’s, PR, Red Carpet Event Coordination & Management, Film Marketing, Investor Pitch.

What are you most proud of? Every client that I work with. They give their 150% daily and that is what matters, to keep pushing and keep going. There is no impossible at Arykas… that why our motto is “Making the Impossible: Possible”

Whats sets you apart from others? We are like a big family, that is the way we operated. We are team players and we go above and beyond for our clients. We are a business, however our client’s success is our number one priority. As a Veteran, you learn several skills that have helped me to help my clients in their personal and professional development.

Success can be defined in so many ways. For my a successful person is the one that enjoys what she does and it doesn’t matter how difficult things get, she is at it every day as it is day one .